This playbook is intended as a practical tool to help organisations consider how to ethically design, develop and deploy artificial intelligence (AI) systems. It can be read cover to cover, like a report, or you can find and use the appropriate chapter for your role and purpose. It is designed to cater to organisations with varying levels of maturity with regards to AI adoption and familiarity with ethical principles. Some Chapters may, therefore, be more relevant than others.

By GSMA